History is full of journalists who strove for the “truth”; they saw through the manipulations of the culture industry and tried their best to give their readers at least a semblance of an alternative view on current affairs. While I put the term “truth” in quotations above, this is only to recognize that absolute “truth” is a difficult thing to find for any human being. This does not mean that existential philosophy is the end all and be all, rather it is to say that many of us—as unique human beings—have different perspectives on the world. This is to be expected from a humanist view point. Unfortunately, however, too many modern journalists have chosen to avoid even attempting to find “truth” in their reporting; rather, they have—it seems—chosen to focus on what can best be termed as nonsense.

While this blog is about football, there are certain times when I cannot help but point out absurdities in the modern world since, as a sociologist, I work with the words of C. Wright Mills in mind: It is the job of the Sociologist to point out absurdities in the world. And, indeed, the modern world throws out absurdities almost every day.

Most recently, I came across a piece in The Guardian with the headline “Hate body odour? You’re more likely to have rightwing views”. Now, clearly, this is absurd. So I dug further. Indeed, the article claims that, according to research published in the British journal Royal Society Open Science “People who have a greater tendency to turn their nose up at the whiff of urine, sweat and other body odours are more likely to have rightwing authoritarian attitudes”. The Guardian continues, claiming that “The team say the findings support the idea that a feeling of disgust might partly underpin social discrimination against others, with the link rooted in a primitive urge to avoid catching diseases from unfamiliar people or environments”. Indeed, according to the co-author of the research, Dr. Jonas Olofsson from Stockholm University and the Swedish Collegium for Advanced Study, “authoritarian attitudes might, at least in part, be rooted in biology”.

Now, the idea that one’s world view should be rooted in biology is very clearly a slippery slope; biological determinism is something that most sociologists—and indeed, I’d say most academics—should have given up long ago. Yet, clearly here, we see “research” which attempts to tie a concern for hygiene with “authoritarian” ideas. Unfortunately, however, the absurdity does not end here. Indeed, the Los Angeles Times chose to cite the same story with the headline “Disgusted by other people’s body odor? You might be more likely to support Donald Trump”. Again, this is absurd. Yet the main(lame)stream media will go to any length to attack Mr. Trump—and his supporters—even if it means demonizing people whose only concern is with basic human hygiene. After all, one of the first rules of being a decent citizen—of whatever country one may be a citizen of—is not making others uncomfortable as a result of your own body odor!

It is interesting that the main(lame)stream media chose to focus on this rather absurd piece of “research” rather than on a piece published by the (much) more reputable journal Political Psychology entitled “Finding the Loch Ness Monster: Left‐Wing Authoritarianism in the United States”. Given the agendas and narratives of the main(lame)stream media, it should not be surprising that they should ignore the presence of left-wing authoritarianism in the U.S. Yet it is also concerning, considering that the body odor “study” cited by The Guardian and the Los Angeles Times used the right-wing Authoritarianism scale which the authors of “Finding the Loch Ness Monster” criticize for not being accurately representative of “authoritarian” sentiment at all; rather—they argue—it reflects a particular conservative point of view which was prevalent in 1980s America. In short, it is a bogus scale used by bogus research to confirm a certain narrative.

What is most important to recognize is that The Guardian and the Los Angeles Times are not the most reliable of news sources, at least when it comes to doing their jobs. In fact, with less than a week to go before the FIFA World Cup, neither paper has reported (as of the time that this piece was published) on the fact that a Kenyan referee appointed to Football’s biggest tournament has resigned after it was revealed that he took bribes while officiating in Africa. While this kind of corruption threatens the integrity of the game most of the world loves, you won’t see it reported on by the lame(main)stream media.


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The Guardian Cannot Seem to Report on Real Issues . . . Image Courtesy of Google Search.


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. . . Even on their Sports Page, Even Though They Are The “Sport Website Of The Year”. Image Courtesy Of: https://www.theguardian.com/uk/sport


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Yet, Apparently, the LA Times Cannot Be Bothered Either. Misery Loves Company, I Suppose. Image Courtesy of Google Search.


A simple Google search of both The Guardian and the Los Angeles Times has no mention of this scandal (in fact, a search of The Guardian reveals an ironic headline from 2010 “Kenya leads way in ending blight of corruption in African football” instead). In a bid to follow the globalist narrative, both papers refuse to admit that the globalists from FIFA turn a blind eye to corruption nearly every day. And it has to make the reader pause for thought: Which is more important? Taking every possible route to criticize U.S. President Donald Trump and his supporters, or pointing out—and rooting out—corruption in both African and world football? Clearly, the reader should know—by now—what the most important thing is between these two choices. Let’s just hope that more people start to recognize that the main(lame)stream media are only interested in following their own narratives, while ignoring the well-being of the world we live in.