The 2018 World Cup is sorting out to be less of a sporting event and more of a propaganda machine for the budding culture industry of globalism and globalization. While events on the pitch play out—like Mexico’s shock upset of defending champion Germany—they are interpreted through the lens of a globalist culture industry which prefers to tie what happens on the field to events off the field; indeed Germany’s loss has been blamed on the row over German players appearing in a photo with Turkish president Recep Tayyip Erdogan, a topic I have written about. Of course, this has not been the only instance where politics and off the field concerns have stolen the spotlight from what we should be focusing on: the sporting competition on the field.

Former U.S. national team star Landon Donovan caused “outrage” after appearing in a Wells Fargo ad to announce his support for Mexico. In the advertisement (which can be seen here) Mr. Donovan says “Wells Fargo and I are inviting anyone in need of a team to root for to join us in cheering for the Mexican national team. Vamos Mexico!”. In a Tweet announcing his support for the United States’ southern neighbor, Mr. Donovan appears with a scarf reading “my other team is Mexico”.

 

Screen Shot 2018-06-20 at 5.20.31 AM.png

I join Carlos Bocanegra in saying “Really?”. Image Courtesy of: https://www.upi.com/Sports_News/Soccer/2018/06/18/World-Cup-USMNT-icons-disagree-with-Donovan-for-support-of-Mexico/9461529329390/

 

It didn’t take long for other former U.S. national team players to respond to Mr. Donovan’s comments. On his Instagram account, Cobi Jones said “Nah man! Mexico is not ‘my team.’ Mexico is a rival in CONCACAF. In sport there is something sacred about rivalries. Meaning and history behind them! I don’t see Brazil cheering for Argentina. England cheering for Germany. Barca for Madrid. Man U for Liverpool or Lakers for Clippers. Yankees/Red Sox etc … It’s sports and you’re allowed to cheer against someone. Let alone your regional rival!”. Former striker and current ESPN analyst Taylor Twellman also joined in, saying on Twitter “I’d rather cut off my toe than ‘root for [Mexican flag] and I’m on the outside on this one, but how could I root for my/our rival? Imagine any [Chilean] players rooting for [Argentina] today. I can’t imagine how American Outlaws would feel if I rooted for Mexico … but then again I’m old school.” Of course, these emotional responses are both warranted and also understandable.

 

Screen Shot 2018-06-20 at 5.20.43 AM.pngScreen Shot 2018-06-20 at 5.20.19 AM.png

Proud Americans. Images Courtesy Of: https://www.upi.com/Sports_News/Soccer/2018/06/18/World-Cup-USMNT-icons-disagree-with-Donovan-for-support-of-Mexico/9461529329390/

 

The previous generation of U.S. soccer players proudly represented their country at a time when football infrastructure was all but non-existent in the United States. Despite this lack of institutional support, they successfully qualified for the 1990 World Cup and built football in the country through their dedication and hard work. Therefore, when a player like Landon Donovan comes out and—in the name of a sponsorship deal with Wells Fargo—seemingly ignores the blood and sweat which (literally) went into building U.S. soccer from the ground up, it is bound to touch a nerve.

Unfortunately, however, comments like Mr. Donovan’s have come to be expected in a world which favors political correctness and culture industry catchwords over real emotional attachments. Indeed, the fact that Mr. Donovan prefers attachment to global capital (in the form of Wells Fargo) and culture industry compliant catchwords—over attachment to his nation—is evident in his response to criticism. His post in response both attempts to reaffirm his patriotism while also catering to the dominant strand of globalist one dimensional thought: “I believe in supporting each other and building bridges, not barriers”. Mr. Donovan is looking to defend himself by falling back on the politically correct trope of “building bridges”. What Mr. Donovan does not understand is that none of his former team-mates are advocating “building barriers”; rather they are just pointing out the rather obvious fact that it is ok to not support your rival; not supporting a rival does not mean hating a rival. Unfortunately, however, in the modern world it is the utopic ideas of “love trumping hate” which tend to frame events in a zero-sum game of “love” vs. “hate”. There can be no middle ground, and we see similar interpretations as regards other off the field developments during the 2018 World Cup.

When the coach of the South Korean national team Shin Tae-Young “admitted that his team mixed around its jersey numbers for recent training sessions and warm-up games because he believes Westerners find it difficult to ‘distinguish between Asians’, USA today deemed the comments “extraordinary”. Of course, there is nothing very “extraordinary” about the comments; Mr. Tae-Young’s move was a strategic one in footballing terms yet, in the world of one-dimensional thought, USA Today needed to frame the move in terms of the politically correct discourse created by the globalist culture industry. At the same time, there was outrage when the Mexican team’s fans chanted “homophobic slurs”. Of course, much of the outrage in The Guardian’s story comes from “Professors” at U.S. Universities who have very little knowledge of first hand football culture. Most real football fans know that, in the stadium, one’s sexual preference is irrelevant; what matters is supporting your team. Unfortunately for football fans of all sexual orientations, however, this fake outrage—and virtue signaling—only serves to further alienate football fans from one another. These divisions mirror the divisions created by the global culture industry in other walks of life.

Consumers of sports and main (lame)stream sports media prefer to have their own sense of “morality” and “virtue” confirmed, rather than look at the bigger picture. This is why CNN gleeefully reports on Russian oligarch (and Chelsea owner) Roman Abramovich’s program to bring seriously ill children to the World Cup. While Mr. Abramovich’s actions are of course laudable, they gloss over the cut-throat manner in which the oligarch made his billions during the free-for-all of privatization following the collapse of the Soviet Union. CNN prefers to sing the praises of virtue without even focusing on how the money was made in the first place.

In sum, football fans this summer should be cognizant of the fact that the FIFA World Cup is far from a sporting event; instead, it—like many international events—has become an incubator for the inculcation (indoctrination?) of the globalist culture industry. This culture industry is attempting to gradually homogenize the emotions of the world under the guise of a sporting event. What we all must remember, however, is that manufactured emotions are not real in any sense of the word, rather they are represent a gradual pacification of the world in order to create more docile bodies—in the Foucauldian sense—to participate in consumerism on a global scale.

 

sepp20001.jpg

From the 2014 World Cup, But Still Very Relevant. Image Courtesy Of: https://thesunshineroom.com/category/world-cup-2014/
Advertisements