The Latest Betrayal of Main(Lame)stream Media

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History is full of journalists who strove for the “truth”; they saw through the manipulations of the culture industry and tried their best to give their readers at least a semblance of an alternative view on current affairs. While I put the term “truth” in quotations above, this is only to recognize that absolute “truth” is a difficult thing to find for any human being. This does not mean that existential philosophy is the end all and be all, rather it is to say that many of us—as unique human beings—have different perspectives on the world. This is to be expected from a humanist view point. Unfortunately, however, too many modern journalists have chosen to avoid even attempting to find “truth” in their reporting; rather, they have—it seems—chosen to focus on what can best be termed as nonsense.

While this blog is about football, there are certain times when I cannot help but point out absurdities in the modern world since, as a sociologist, I work with the words of C. Wright Mills in mind: It is the job of the Sociologist to point out absurdities in the world. And, indeed, the modern world throws out absurdities almost every day.

Most recently, I came across a piece in The Guardian with the headline “Hate body odour? You’re more likely to have rightwing views”. Now, clearly, this is absurd. So I dug further. Indeed, the article claims that, according to research published in the British journal Royal Society Open Science “People who have a greater tendency to turn their nose up at the whiff of urine, sweat and other body odours are more likely to have rightwing authoritarian attitudes”. The Guardian continues, claiming that “The team say the findings support the idea that a feeling of disgust might partly underpin social discrimination against others, with the link rooted in a primitive urge to avoid catching diseases from unfamiliar people or environments”. Indeed, according to the co-author of the research, Dr. Jonas Olofsson from Stockholm University and the Swedish Collegium for Advanced Study, “authoritarian attitudes might, at least in part, be rooted in biology”.

Now, the idea that one’s world view should be rooted in biology is very clearly a slippery slope; biological determinism is something that most sociologists—and indeed, I’d say most academics—should have given up long ago. Yet, clearly here, we see “research” which attempts to tie a concern for hygiene with “authoritarian” ideas. Unfortunately, however, the absurdity does not end here. Indeed, the Los Angeles Times chose to cite the same story with the headline “Disgusted by other people’s body odor? You might be more likely to support Donald Trump”. Again, this is absurd. Yet the main(lame)stream media will go to any length to attack Mr. Trump—and his supporters—even if it means demonizing people whose only concern is with basic human hygiene. After all, one of the first rules of being a decent citizen—of whatever country one may be a citizen of—is not making others uncomfortable as a result of your own body odor!

It is interesting that the main(lame)stream media chose to focus on this rather absurd piece of “research” rather than on a piece published by the (much) more reputable journal Political Psychology entitled “Finding the Loch Ness Monster: Left‐Wing Authoritarianism in the United States”. Given the agendas and narratives of the main(lame)stream media, it should not be surprising that they should ignore the presence of left-wing authoritarianism in the U.S. Yet it is also concerning, considering that the body odor “study” cited by The Guardian and the Los Angeles Times used the right-wing Authoritarianism scale which the authors of “Finding the Loch Ness Monster” criticize for not being accurately representative of “authoritarian” sentiment at all; rather—they argue—it reflects a particular conservative point of view which was prevalent in 1980s America. In short, it is a bogus scale used by bogus research to confirm a certain narrative.

What is most important to recognize is that The Guardian and the Los Angeles Times are not the most reliable of news sources, at least when it comes to doing their jobs. In fact, with less than a week to go before the FIFA World Cup, neither paper has reported (as of the time that this piece was published) on the fact that a Kenyan referee appointed to Football’s biggest tournament has resigned after it was revealed that he took bribes while officiating in Africa. While this kind of corruption threatens the integrity of the game most of the world loves, you won’t see it reported on by the lame(main)stream media.


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The Guardian Cannot Seem to Report on Real Issues . . . Image Courtesy of Google Search.


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. . . Even on their Sports Page, Even Though They Are The “Sport Website Of The Year”. Image Courtesy Of:


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Yet, Apparently, the LA Times Cannot Be Bothered Either. Misery Loves Company, I Suppose. Image Courtesy of Google Search.


A simple Google search of both The Guardian and the Los Angeles Times has no mention of this scandal (in fact, a search of The Guardian reveals an ironic headline from 2010 “Kenya leads way in ending blight of corruption in African football” instead). In a bid to follow the globalist narrative, both papers refuse to admit that the globalists from FIFA turn a blind eye to corruption nearly every day. And it has to make the reader pause for thought: Which is more important? Taking every possible route to criticize U.S. President Donald Trump and his supporters, or pointing out—and rooting out—corruption in both African and world football? Clearly, the reader should know—by now—what the most important thing is between these two choices. Let’s just hope that more people start to recognize that the main(lame)stream media are only interested in following their own narratives, while ignoring the well-being of the world we live in.


A Marginal Sociologist on How to Understand Media Bias and Combat Fake News: A Case Study of a World Cup Tweet

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Having studied a lot about media and society, I am keenly aware of media bias. Sadly, it is something that is all around us. Since the advent of mass media (which really kicked off with the television), Horkheimer and Adorno’s culture industry has become deeply intertwined with news media. In fact, recently, it has become more and more difficult to separate fact from fiction and—most alarmingly—news from entertainment. The French Sociologist Jean Baudrillard understood just how this new hyperreality works; as the boundaries between information and entertainment implode, news commentators “disguise culture industry hype as ‘facts’ and ‘information’ (Best and Kellner, 1991: 120). Given that this is the state of the world we all live in, it makes sense to pay a little bit of attention to how media bias operates, and how it can frame our opinions of even the most basic of topics and events (indeed, it is a topic I have written on before).

One way to better understand how media bias works is to pick a topic you are familiar with and also knowledgeable about (so just “Googling” this topic occasionally likely does not mean you are “knowledgeable”). Once you have your topic, then look at the ways in which varying news outlets report on—or view—the topic you chose. Ideally, since you will be very familiar with the topic at hand, you will be able to pick out bias and fake news from miles away.

In my case, the topic I chose for this short example is football and American politics, with the specific topic being U.S. President Donald Trump’s recent Tweet Regarding the “North American bid” (a joint bid between NAFTA(!) members Canada, Mexico, and the United States) to host the 2026 World Cup. This particular Tweet is interesting because 1) while Mr. Trump Tweets prolifically, it is not usually about football; and 2) because Mr. Trump’s Tweets themselves embody the blurring of the line between information and entertainment; indeed the responses from most media outlets seem to suggest that bashing Donald Trump has become a national sport (i.e., entertainment). Thus, the topic is perfect for a look at how media bias perpetuates itself, while preying on those who cannot be bothered to check things out for themselves.


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The Tweet in Question. Image Courtesy Of:


For this short example, I just used the first six websites to come up on a simple Google search with the term “donald trump fifa” [sic]. Because this is a quick look it is by no means “scientific”, but it is still instrumental in terms of showing just how media bias works in both blatant and more subtle ways. In fact, given Google’s tendency to filter out results it doesn’t like, this small search is likely even more representative of the “hyperreal” state of modern mass media.


The Search

The first thing that is clear is the fact that most of the headlines are nearly identical—if that does not imply media censorship, than I don’t know what does (Image courtesy of:. The second thing that is clear is that many of the outlets that reported on this event have a certain bias embedded in their interpretations. Below, I provide a brief discussion of each outlet’s presentation of the story, followed by my own judgement.


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The Search Results Look as if There is no Diversity in Thought! Image Courtesy Of:….0…1c.1.64.psy-ab..1.10.1219…0i131i67k1j0i131k1j0i10k1.0.TPuv10s-Ibw)

Article by Sophie Tatum: (27 April 2018) “FIFA points to its ethics guidelines following Trump tweet”. The first thing to notice in this article, clearly, is the headline—it stresses “ethics”. The implication here is that, in some way, FIFA is standing up for ethics in the face of Mr. Trumps unethical Tweet. Within the article, however, there is no mention of FIFA’s own considerable corruption (Cite own work here). This inability to give the whole story makes me rate this item fairly neutral towards Mr. Trump with a pro-FIFA slant.


Huffington Post

Article by Mary Papenfus: (27 April 2018) “FIFA Cites Ethics Rules After Trump’s Threatening World Cup Tweet”. Here we again see the stress of “ethics” in the headline, along with an important value judgement as it calls Mr. Trump’s Tweet “threatening”. Like all news stories, this one also has filler; in this case it is background information on Trump’s travel ban and the “shithole” countries fiasco which all amounts to a bizarre conclusion by the author that there is a “perception that the U.S. is increasingly hostile to foreigners”. It even contains this gem of a sentence: “The U.S. won’t be playing in the World Cup competition in Russia this summer because its men’s team wasn’t strong enough to advance”, where the writer seems to take a dig at the “men’s team”; when radical feminism is at the point where we gloat at the failures of our nation’s athletes you know you are reading a biased—and far-left wing—piece. Only in the last sentence is there a mention of FIFA’s own past ethnical issues, contextualized by what the author sees as a “surprising” low for Mr. Trump, being “schooled” on ethics by FIFA. Overall this article is very slanted negatively towards Mr. Trump with a slight pro-FIFA slant.



Article by Simon Evans: (26 April 2018) “FIFA points to ethics rules after Trump tweets threat to World Cup bid opponents”. Again there is a stress on “ethics” in this headline, along with an interpretation of Mr. Trump’s Tweet as “threatening”. Reuters then has a short paragraph referring to—but not detailing— FIFA’s having faced “repeated ethics questions over past bids to host the tournament”. Nowhere in this article do we see the kind of filler used by the Huffington Post. Overall, this makes Reuters’ piece about as neutral as we can get in this day and age.


Yahoo Sports

Article by Henry Bushnell (26 April 2018) “Dear President Trump, please never tweet about soccer again”. This article is the only one of the bunch to not use a similar headline as the others; indeed, it is phrased as a suggestion to Mr. Trump and implies the author’s view of President Trump from the outset. The second sentence sets the tone for the article: “Donald Trump tweeted about soccer on Thursday. And, in a wholly unsurprising development, he had no idea what he is talking about.” As the piece goes on, the author slams Mr. Trump for his threatening language and calls his Tweet “about the worst thing the president” could have done in terms of supporting the U.S. bid. Apparently, in the author’s mind, Mr. Trump has already hurt the bid simply because of his existence, noting that the U.S. is looking for votes from “207 people, or groups of people, whose fellow citizens don’t like the U.S. because they don’t like Trump”. In order to back up this “claim”, the author cites a Gallup poll which reveals that “the worldwide approval rating of U.S. leadership has dipped to 30 percent, the lowest recorded since the poll was first conducted over a decade ago”. Perhaps the author is an ardent imperialist—and is lamenting the fact that the U.S. is not “leading” the world”—or the author is simply un-informed; the “lowest” approval rate in “nearly a decade” is hardly an informative statistic as it doesn’t include, for instance, the Vietnam era (indeed, if this statistic is to be of any value, one might want to read it as a reflection not of Mr. Trump but of his predecessor, whose attempts at “king-making” were on full display around the world from Ukraine to Libya). In this article, like a few of the others, there is absolutely no mention of Fifa’s own ethnical questions and scandals. Because of this failure to present both sides, this article is highly biased, with a negative slant against Mr. Trump and a fairly favorable position on FIFA (which is praised, throughout the article, as a “democratic” group—after all, the author claims that “Germany’s vote counts for as much as Guam’s”).

Article by ESPN Staff (27 April 2018) “FIFA points to ethics rules after Trump tweets support of World Cup bid”. As part of the main (lame)stream media, it is not perhaps surprising that ESPN’s article should be a little biased. Again, we see a similar headline to some of the other articles mentioned here, stressing “ethics”. In their filler section, ESPN refers to some of Donald Trump’s missteps, albeit in a much less abrasive manner than Huffington Post, noting that the vote between the U.S. and Morocco is closer than expected “due in part to Trump’s foreign policies — including a travel ban against mostly Arab countries — and rhetoric in describing poorer countries. Lingering resentment over the U.S. Department of Justice investigation into FIFA corruption has also hampered the U.S.-led bid’s effort to attract votes”. Indeed, the second sentence of this passage is the only one which mentions the FIFA corruption scandal.  Given ESPN’s inability to properly point out FIFA’s own questionable ethics, I must rate this story biased, with a negative slant against Mr. Trump and a slightly favorable to neutral slant towards FIFA.



Article by Max Greenwood (27 April 2018) “FIFA refers to ethics rules after Trump tweets on US World Cup Bid”. Like other articles, this headline also focuses on FIFA’s “ethics”.  While this article also provides an interpretation of Mr. Trump’s Tweet—calling it a “veiled threat”—it is much less negative than many of the aforementioned articles. Additionally, The Hill’s filler has no mention of Trump’s travel ban or rhetoric regarding poorer countries, but does contain the lengthiest statement regarding FIFA’s own history of corruption: “FIFA has its own history of scandal. It is facing criminal investigations into the bidding process and allocation of the 2018 and 2022 World Cup tournaments in Russia and Qatar, respectively.” Given that this article spells out FIFA’s own history of corruption, I would say that this article is neutral, with a neutral to slightly negative presentation of Mr. Trump and a slightly negative to neutral slant towards FIFA.


So what does this exercise in media literacy teach us, in the end? I believe that it shows just how slanted the news media—and main(lame) stream media in the United States has become. Given that just two out of six of the aforementioned articles have any reference to FIFA’s own (in)famous scandals—while three of the six refer to irrelevant and non-football related topics like the “travel ban” and Mr. Trump’s “rhetoric regarding poorer countries”—it is clear that most media outlets have some sort of an agenda. They are looking to, depending on their perspective, further a certain narrative. In one case, it is that anything Mr. Trump does is inherently bad and has negative consequences for the United States; in order to further this narrative journalists tend to use filler to disparage the U.S. President. In another case, it is to further the idea that somehow FIFA—which itself is a major globalist entity—has a democratic ethos; in order to further this narrative, of course, media has to conveniently ignore the problematic aspects of FIFA’s past actions (a topic I have written about before).

It is important to recognize implicit media bias like this, because false reporting—or agenda-setting reporting—affects us all. Regardless of ones’ personal opinions about Donald Trump or his presidency, the general public would do well to recognize that biased reporting does nothing to emancipate human beings on a wider scale. In fact, it just serves to further imprison people into their own ideological cages. Given that many social media studies show that many people tend to get their news from social media—which itself tends to segregate people into camps based on political ideology—this means that many people do not look at 6, or even four, articles about the same news story. Instead, they tend to look at just one; often sent to them by a friend who thinks similarly. Imagine, for a moment, if the only piece about Trump’s World Cup Tweet that you read was the aforementioned Huffington Post piece? This would give you a very biased—and very incomplete—picture of the events. In fact, you might even believe that FIFA is some paragon of virtue—which is really the wrong take-away. This is why it is important to always do a thorough search of the news items on any topic so as to ensure that you are always striving to find a balanced portrayal of the events in question. This will help to create a more aware public and, hopefully, one less susceptible to manipulation by the mass media. Fake news is a very real problem, and the only solution to it can be found by using the human mind in a critical and discerning manner.




Indeed, As Is the Case With So Many Globalist Entities, FIFA Pays Lip Service to the World While Making Off With Huge Profits. Image Courtesy Of:



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