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US World Cup Hangover: The Economics of Soccer in the United States

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The United States bowed out of the 2014 FIFA World Cup after a spirited performance against Belgium—a nation of just 11 million (or, as one humorous article put it, “a Dakota and a half”. For the record, Ohio’s population of 11,570,808 makes it the closest state in terms of population to Belgium. A “Dakota and a half” renders only around 1.5 million).

While the loss was not unexpected it was still upsetting for me as it is any time one of my countries loses in football—especially since, inexplicably, the US had a chance to win the game at the death before Chris Wondolowski—also inexplicably—managed to make a mess of his moment in front of goal. But football is, sometimes, like life. You get your one moment, and you either make the best of it . . . or you don’t. There is no real in between.

A few articles have been written in the wake of the United States’ second round exit, including a very interesting one that asks the question “Has the US Men’s National Team Plateaued?”. Personally, I would be less dramatic—after all, this is football and anything can happen. I should know. My other team, Turkey, made an improbable run to third place at the 2002 World Cup—and another to the semifinals of the 2008 European Championships with an admittedly under-talented side. Hard work coupled with heart and belief can go a long way in football (like it can in life)—just look at the Greece team that won the 2004 European Championship!

So do I think the United States will, in the next three World Cups (a twelve year cycle), have a stunning performance? Yes, I suppose I do. But I won’t ask them to compete with the likes of Brazil, Argentina, and Germany year in and year out. And that’s ok because I also—secretly—like soccer in the US to be more of an inside joke amongst those of us who truly enjoy the game for what it is, and not some marquis event for frat boys who want an excuse to slam beers at odd hours of the working day in the name of banal nationalism done ‘Muricuh style. And that inside joke would be made even sweeter if the US somehow managed to scare the world by advancing past the Quarterfinals of a World Cup. I’ve watched enough US matches on foreign soil to recognize the glee when the US concedes a goal—in the last week alone I’ve seen it in both Russia and Turkey—and I can imagine the fear of a US World Cup win.

It does not appear that soccer in the US will ever move beyond being an inside joke that becomes part of the country’s mainstream culture for just a few summer weeks once every four years (selling many Nike shirts in the meantime) before, again, retreating into hibernation. I don’t think like this because I’m negative or a non-believer in US soccer, it is mainly because I am a realist—both in International Relations theory and in terms of football. When one looks at the facts it should not come as a surprise that the United States will never be a true world power in football. At the heart of it—as in so many cases—lies economics (James Carville would be proud).

The top professional soccer league in the United States is Major League Soccer (MLS), a league that has been steadily improving since its inception in 1996 despite competing with the other major American sports for visibility, fans, and . . . athletes.

Its not hard to understand why. On April 10, 2014 MLS released their salary information and the results were shocking. The top seven salaries in MLS—those of Michael Bradley, Jermaine Defoe, Clint Dempsey, Landon Donovan, Robbie Keane, Thierry Henry, and Tim Cahill—account for 31% of all player salaries. In fact, as Empireofsoccer.com shows, the top 5% of earners represent 45% of total player salaries. That is a huge disparity for a country that prides itself on equality (perhaps there is a psychological dimension to this as well—the economics of MLS are fundamentally un-American!).

The salaries of the aforementioned seven players have, as empireofsoccer.com stated, inflated the league’s average salary to a figure of $207,831 (up from the 2013 figure of $165,066 when the median salary was just $100,000). Still, just a cursory look at a sample of the Colorado Rapid’s salary information for the 2014 season shows some glaring examples of the issues in play. At least three Rapids players—professional athletes who face far greater risk of serious injury daily than I ever did at work—make less money than I made sitting at a desk in my old day job!

Now compare the (admittedly inflated) average salary figure of $207,831 in MLS to the average salaries in the other major US sports from two years ago, courtesy of Forbes unless cited otherwise:

 

Major League Baseball (MLB): $3.2 million in 2012, now it is just under $4 million.

National Basketball Association (NBA): $5.15 million, now it is 3,453,241 (with a median of $1,500,000—fifteen times the MLS median in 2013).

National Football League (NFL): $1.9 million

National Hockey League (NHL): $2.4 million

 

The disparity is staggering. And now lets look back at that list of the seven highest paid MLS players, for a moment. Only three of the seven—Michael Bradley, Clint Dempsey, and Landon Donovan—are American. And after Jurgen Klinsmann’s now legendary snubbing of Landon Donovan, only two of them made it to the United States’ World Cup squad! Clearly, what big money that does exist in MLS is certainly not going to help the development of the US Men’s National team. And that means that for your average American soccer player, the chances of making big money at home—and representing your country on the biggest stage—are very small indeed.

This in itself poses a problem for the development of the game in the US. Many talented soccer players at the youth level in the United States often play multiple sports. Soccer is either a fall or spring sport depending on where you live, so that leaves the options of American Football and Baseball in other seasons, not to mention Basketball and Hockey in the winter months. Unlike in other countries, where football is the only money-making game in town, American athletes have other options as well that may prove to be more lucrative in the long term. While it is obviously difficult to make it as a professional in any of the major US sports, the fact that there is more money—and more collegiate scholarships (Soccer has the same number of NCAA Division 1 scholarships as Swimming/Diving and Wrestling)—available in the other sports means that it is very difficult to keep the country’s best athletes playing football. This is a fact that, unfortunately, does not bode well for the hopes of developing a truly world class US Men’s National Team; it doesn’t meant that it is impossible by any means, just that it is more difficult than it is in other nations.

 

Tim Howard Does His Country Proud, But Can Only Slump Off In The End As Belgium Move On:

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Image Courtesy Of: http://www.bostonglobe.com/sports/2014/07/01/onsoccer/r7h11DZZUn5HsRJGqfZ0hJ/story.html

 

Yugoslavia World Cup 2014: What If Yugoslavia Had Stayed Together?

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What if the South had won the American Civil War? What if Archduke Ferdinand had never been shot in Sarajevo? What if Pearl Harbor was not bombed and the United States hadn’t entered World War Two? What if the Soviet Union had won the Cold War? Alternate histories are an interesting game to play in the study of international history. One could go on forever on these subjects, creating scenarios in one’s mind over scotch in the local pub. Here is one more, a scenario very pertinent to modern history: What if Yugoslavia had not fallen apart in the 1990s?

As a football fan it is hard not to bring this particular alternate history to mind (The Guardian mentioned it 7 years ago), especially during the 2014 FIFA World Cup. Half a world away and twenty years removed from the violence in the Balkans, Croatia and Bosnia-Herzegovina proudly represent independent nations on the green fields of Brazil. Both teams had monumental tasks in their first matches but can hold their heads high—Croatia fell victim to some questionable refereeing in their first match against hosts Brazil, while Bosnia put up a good fight before ultimately coming up short against an Argentina backed by Messi’s brilliance.

But the Balkan flavor of the 2014 World Cup does not end with the big names of Luka Modric and Edin Dzeko. They are merely where it begins. Take the unforgettable finish to yesterday’s meeting between Ecuador and Switzerland as an example.

 

 

Ecuador went up early through a headed goal by Enner Valencia and Switzerland were left looking lost through the first forty-five minutes, facing a 1-0 deficit at half-time. Switzerland needed a spark, and it came from the region many have termed the “powder-keg of Europe”—the Balkans. Just two minutes after coming on as a half-time substitute Admir Mehmedi capitalized on some poor Ecuadorian defending to level proceedings at 1-1. Mehmedi himself is an ethnic Albanian, born in Gostivar, Macedonia (in the northwest corner of the country, near the Kosovo border) in 1991, before moving to Switzerland at the age of two.

Then came the best finish to any of the matches so far. Ecuador looked to have a chance in the third minute of stoppage time when Valon Behrami dove in to block the shot, before gaining control of the ball. Behrami then orchestrated the counter attack, taking the ball across the half way line and setting up the play that eventually gave another second half substitute, Haris Seferovic, the chance to net the winner for Switzerland and settle the final score at 2-1.

Valon Behrami is an ethnic Albanian, born in what was then Titova Mitrovica (now just Mitrovica, a city has seen sporadic ethnic clashes between Serbs and Kosovars since Kosovo’s declaration of independence in 2008 and subsequent sovereignty in 2012) in present-day Kosovo before moving to Switzerland at age five. Meanwhile, the goal scorer Seferovic was born in Switzerland in 1992 to Bosnian parents who emigrated in the 1980s. What is especially remarkable is that of Switzerland’s World Cup squad of 23 players, an astounding 8 have some Balkan connection:

 

Granit Xhaka: The Borussia Monchengladbach midfielder was born in Basel in 1992 to Albanian parents.

Valon Behrami: As discussed above, the Napoli midfielder was born in present-day Kosovo in 1985 before emigrating to Switzerland in 1990.

Blerim Dzemaili: The 28 year old Napoli midfielder was born in Tetovo, current day FYR Macedonia to an Albanian family before emigrating to Zurich at age 4.

Xherdan Shaquiri: Bayern Munich’s star winger was born in Gnjilane, Yugoslavia (now present-day Kosovo) in 1991 before emigrating to Switzerland a year later.

Haris Seferovic: As discussed above, the Real Sociedad striker was born to Bosnian Parents in Sursee, Switzerland in 1992.

Mario Gavranovic: The twenty four year old FC Zurich forward was born in Lugano to Bosnian Croat parents who emigrated from Gradacac (now Bosnia-Herzegovina) in 1988.

Josip Drmic: The young Bayer Leverkusen striker was born in Lachen Switzerland in 1992 to a Croatian family.

Admir Mehmedi: As discussed above, the Freiburg striker was born in Gostivar, Macedonia in 1991 to an Albanian family before emigrating to Switzerland in 1993.

 

Sports Illustrated wrote an enjoyable article on the Bosnian team in the run up to the World Cup and I would argue that the story of Switzerland’s Balkan contingent is equally enthralling. Certainly it begs the question: what if Yugoslavia had not fallen apart and lost such athletic talent? Obviously sport has a nature vs. nurture element to it—would these footballers have been able to work their way up through the less developed youth systems in an intact Yugoslavia? How much of their progress was aided by having access to modern training facilities in Switzerland? Would they have chosen to represent a Yugoslavian team over the team of their adopted homeland (if their families had even emigrated in the first place)? And what about all the other variables that life throws at us, so far out of any individual’s control?

I argue that they would have had a fighting chance—after all, Yugoslavia was a respectable team before the dark days of the 1990s. They were semi-finalists in the World Cup twice and Quarterfinalists once, in 1990. And who can forget that strange twist of history—because of the wars Yugoslavia was disqualified from the 1992 European Championships after qualifying and was replaced by Denmark . . . the team that went on to win the tournament.

Twenty years on the reverberations of the conflict spread beyond just the teams qualified for this World Cup. The current captain of the Serbian national football team (which did not qualify) is Chelsea right back Branislav Ivanovic, one of the best defenders in the world today. Tiny Montenegro, a country of just over 650,000 and the size of the U.S. state of Connecticut, boast two Premier League players on their squad and gave England a run for their money during qualification for the 2014 World Cup after narrowly missing out on a spot in the 2012 European Championships in a playoff to the Czech Republic. And I won’t even count Sweden’s Zlatan Ibrahimovic—the mercurial striker who is currently one of the world’s best—since his Bosniak father (and Croatian mother) emigrated from the former Yugoslavia in the 1970s, long before the collapse. But, if an intact Yugoslavia had fielded a team in 2001 when Zlatan first made his debut for Sweden, might he have opted for the country of his parent’s birth? We will never know, but it’s worth a thought.

This year’s favorites may be Brazil, Argentina, Germany, Holland, and Spain to name a few but—if only for a moment—imagine the possibilities in this World Cup if modern history had taken a different turn.

Top Five World Cup 2014 Shirts and Top Five Classic World Cup Shirts

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Although I am not a huge World Cup fan since the tournament has become the definition of industrial football and mainly a cynical money making machine in recent years, I still can’t ignore the shirts. With the games in full swing I thought I would do what some sites have been doing and rank the top five shirts from World Cup 2014, along with the top five from the past World Cups that I have watched. As with everything on this blog all opinions are my own, so don’t be offended if your favorite shirt—or team—does not make an appearance. Personally, it is always hard to rank the newer shirts because the old ones hold a special place in my heart but here goes nothing.

 

World Cup 2014:

Number 5: Japan (Adidas)

Japan 2014 World Cup Home Kit (1) Japan 2014 World Cup Home Kit (2)

Japan 2014 World CUp Away Kit 4 Japan 2014 World CUp Away Kit 5

Images Courtesy of: http://www.footyheadlines.com/2013/06/exclusive-japan-13-14-2013-2014-2014.html

 

The “electricity” colored away shirt obviously needs no explanation, but the blue home shirt has a few details that make it, in my opinion, one of the best shirts of the 2014 World Cup. The rising sun motif around the badge is special, giving a sort of Japanese authenticity to the shirt. On the back, however, is a pink stripe that gives this jersey a unique detail that—when seen in person—really gets your attention. Adidas did a nice job with the socks as well, carrying that color through the kit instead of leaving it as a one-off detail on the shirt. It also harkens back to the red used in Japan’s 1995-96 kit, manufactured by Asics.

 

Numbers 4 and 4.5: Cameroon Home (Puma)

Cameroon 2014 World Cup Home Kit

Image Courtesy of: http://www.footyheadlines.com/2013/10/unique-cameroon-2014-home-and-away-kits.html

Ghana Away (Puma)

Ghana 2014 World Cup Away Kit 1

Images Courtesy of: http://www.footyheadlines.com/2013/11/ghana-2014-world-cup-home-kit-leaked.html

 

This is really a tie, and I chose to include both because each team’s other jersey (Cameroon Away and Ghana Home) are too light colored to see any of the details which make the darker colored shirts so special. Apparently the design on the Cameroon shirt is taken from cave paintings, with “Les Lions Indomptables” written across each line. This comes from the team’s nickname, “The Indomitable Lions”.

Ghana’s away shirt is a similar design, this one with Ghana’s nickname “The Black Stars”. The sleeve details are also good looking—while not being as eye-catching as the Kente design on the home shirt, the dark red is just too nice of a color to be ignored. I might still prefer Ghana’s 2012-13 kit (the fade is something I enjoy in shirts) but this year’s is still a unique piece produced for Ghana, and that is worth something in itself.

 

Number 3: Belgium (Burrda Sports)

Belgium 2014 World Cup Home Kit Belgium 2014 World Cup Away Kit Belgium 2014 World Cup Third Kit

Image Courtesy of: http://www.footyheadlines.com/2014/02/burrda-belgium-2014-world-cup-kits-jerseys.html

 

This is the only shirt in this World Cup manufactured by the Swiss/Qatari company Burrda Sports—perhaps they’re getting ready for 2022? All three of these shirts carry elements of the Belgian flag, with the black away version the best looking in my opinion with the red and yellow sash across the chest. Belgium are being picked by many as a dark horse; while the outcome of their World Cup campaign may be uncertain one thing is certain—they’ll look good, win or lose.

 

Number 2: Germany (Adidas)

Germany 2014 Home kit Adilite 1 Germany 2014 World Cup Away Kit (1)

Image Courtesy of: http://www.footyheadlines.com/2013/05/germany-1314-2013-2014-world-cup-home.html

 

Germany’s white home shirt has a “V” design around the neck, which doesn’t represent too much of a change from their jerseys in previous years. The away shirt, however, represents a completely new move for “Die Nationalmannschaft”. Even if the red and black hoops and collar buttons make this shirt reminiscent of a rugby shirt I still found it extremely attractive when I saw it in person. In 2006 Germany moved to the black and red color scheme for their away shirts before moving to black for the 2010 World Cup. I think this represents the best Germany away shirt since they moved away from their classic emerald green kits (the Irish-looking green of Euro 2012 doesn’t count for me).

 

Number 1: Russia (Adidas)

 

Image Courtesy of: http://www.footyheadlines.com/2013/11/russia-2014-world-cup-home-kit-leaked.html

Russia 2014 World Cup Away Kit (1)

For me, Russia’s away shirt is without a doubt the best jersey in the 2014 World Cup, and I don’t think I’m alone in that sentiment. Just below the collar is a view of the earth from space which then fades into white. Of course, this is in memory of the Soviet space program and Yuri Gagarin—the first human being in space. This shirt, of course, has a political connotation as well considering recent developments in Russia. As Putin looks to re-assert Russia’s strength in the modern era, this shirt advertising the greatness of Russia’s past on the world stage makes a bold nationalist statement. It will be interesting to see if this shirt starts a trend of countries visually representing their histories on football shirts—football shirt nationalism by using elements of The Modern Janus Theory (made famous by Tom Nairn).

 

 

Classic World Cups:

Number 5: Nigeria World Cup 1994 (Adidas)

Nigeria Home and Away Kits World Cup 1994

Image Courtesy of: http://kirefootballkits.blogspot.com.tr/2011/10/nigeria-kits-world-cup-1994.html

nigeria-94

 

Dancin’ the night away–in pajamas?!

Image Courtesy of: http://www.footballfoundout.com/top-five-worst-world-cup-shirts-ever/

I have no idea what this design is but it is definitely unique. Perhaps this was the beginning of the trend of providing special designs for African teams that we see now, since I have never seen this design used in any other team’s shirt. The white version looks a little pyjama-esque (hence its ranking as the ugliest World Cup shirt in history on one of the above lists) but, for my money, its still an unforgettable shirt. And that is what I look for.

 

Number 4: Croatia World Cup 1998 (Lotto)

croatia2

Image Courtesy Of: http://www.croatiaweek.com/tag/brazil/page/3/

 

This shirt really needs no introduction as it is a piece of history, one of many legendary designs worn by Croatia since 1996. What makes this shirt special is the fact that just half the shirt is checkered. No one will forget Croatia’s historic run to third place while wearing this shirt, fueled by legends Davor Suker, Robert Prosinecki, and Zvonimir Boban (whose kick, some say, started a war). I’m counting on Bosnia-Herzegovina to make a similar run in this World Cup, even if their shirts aren’t quite as special.

 

Number 3: Mexico World Cup 1998 (Aba Sport)

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Luis Hernandez makes another World Cup disappointent look good

Image Courtesy Of: http://bleacherreport.com/articles/1936489-mexicos-best-and-worst-world-cup-jerseys/page/4

mexico-home-football-shirt-1996-1998-s_3660_1

Image Courtesy Of: http://www.oldfootballshirts.com/en/teams/m/mexico/old-mexico-football-shirt-s3660.html

 

A few lists, including the one at the link above, have cited this shirt as one of the best World Cup shirts of all time and for good reason. This shirt is in Mexico’s classic shade of green with an interesting detail unique to Mexico: printed into the fabric is a design of the Aztec calendar. While this year’s Mexico design by Adidas is among the better designs on display this summer, I still think that nothing can come close to the France ’98 kit.

 

Number 2: USA World Cup 1994 (Adidas):

US national team defender Alexi Lalas jumps in the Roy Wegerle

Alexei Lalas jumps for joy at World Cup ’94, Roy Wegerle isn’t sure what to make of his kits

Images Courtesy Of: http://www.slate.com/blogs/the_spot/2014/05/19/u_s_soccer_denim_kit_the_horrifying_true_story_of_the_ugliest_jerseys_in.html

 

This shirt has been derided by so many that it feels funny posting it as the number two best shirt—please see articles at Mashable.com and Slate.com for more on this shirt (albeit from a negative angle). Personally, I do not see why this shirt has so many critics–as you can see above, Alexi Lalas seems more than enthused to be wearing the shirt (!) even if Roy Wegerle gives us a more bemused expression.

The point of a football shirt, in my opinion, is to represent a country in a unique and instantly recognizable way. For me, that is exactly what the United State’s 1994 kit did. The denim look was certainly unprecedented, and it is true that it bore no relation to anything Adidas had—or has since—produced. But it was unique. In fact, it was uniquely American. As a kid watching the 1994 World Cup in I didn’t even notice the denim factor—I just thought it was a blue background with white stars, a representation of the national flag, which is fine. And for those critics of this shirt, I’d like to point out that if a USA shirt need be criticized the USA away shirt for the 2014 World Cup (a shirt I myself own) looks more French than it does American.

I would like to think that like a fine wine, football shirts also get better as the years go by. That sentiment is confirmed for me by the number one shirt on this list . . .

 

Number 1: Germany World Cup 1998 (Adidas)

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Image Courtesy of: http://37.media.tumblr.com/tumblr_lwcb1unOX11r6mwuno1_1280.jpg

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Klinsmann et al make bracing for impact look good . . . or at least half-way decent

Image Courtesy Of: http://www.dailymail.co.uk/sport/worldcup2010/article-1282545/John-Motson-Ten-greatest-World-Cup-games.html

And now we come to the shirt that—I think—is hands down the best shirt in World Cup history. If Helen of Troy’s face is the one that launched a thousand ships, then this is—undoubtedly—the design that launched a thousand kits. After Germany made this Adidas “basket weave” pattern famous the design became a staple for Adidas kits around the world between 1995 and 1996. The reason this kit in particular is so stunning is that the bold colors of the German flag really jump off the shirt’s white background and right into the viewer’s eyes. Adidas really did their country justice with this well designed shirt, a shirt that hasn’t lost any of its luster twenty years on.

 

 

 

(Industrial) Football Shirts from England to Eibar

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For those who complain about government’s role in people’s personal lives, the British government has come out against—of all things—the price of football shirts. On Tuesday, April 1 British newspapers blasted US Sportswear company Nike for pricing England’s World Cup Kits at 90 GBP—certainly an exorbitant amount, it is almost 150 US Dollars. Nike countered that 90 GBP was for the exact replica of what the players will wear on the field; a simpler version costs 60 GBP—still almost 100 US Dollars. Sports minister Helen Grant agreed that the pricing “needs a rethink,” while Prime Minister David Cameron supported his Sports minister, saying that Nike is “taking advantage of parents”.

His spokesman, meanwhile, made it clear that “it is ‘clearly not’ the role of the Government to set the price of football shirts, but that £90 is a ‘lot’ of money.” At least they had that much sense to acknowledge what the government’s role should and should not be. In my opinion the opposition Labour Party’s sports spokesman Clive Efford may have hit the nail on the head when he said, “The anger generated by the 90 pound price tag for an adult England shirt is symptomatic of a wider issue of the games traditional fan base being edged out by the growing costs of being a supporter.”

This spat between Nike and the British government will clearly not cause a rift between the United States and Britain but it is still emblematic of the role of corporations in the changing face of world soccer. I remember when, as a kid, I started out on my shirt collecting odyssey. I had no income, so I was reliant on my parents, and even the 45 GBP for shirts in the early 2000s and late 1990s seemed exorbitant. Now the price of shirts has doubled, but with no corresponding doubling of worldwide incomes. Even in my travels during the last few years I have never paid the equivalent of 90 GBP for a new shirt—most shirts I have acquired hover in the 60 to 80 dollar range.

This change in price stems from the English Football Association’s new deal with Nike, which replaced Umbro as England’s kit manufacturer last year. Umbro was—until Nike acquired them in 2008 for 285 million GBP—a wholly English brand. Founded in Wilmslow, Cheshire in 1924 Umbro started as the official sponsor of the Football Association. Their iconic double diamond graced classic England kits (the World Cup winning side in 1966 wore them, which coincided with the start of Umbro’s golden ageLiverpool won four of their five European cups in Umbro shirts1977, 1978, 1981 and 1984). More recently Umbro’s classic Manchester United kit—which they won the 1999 treble in—comes to mind. Indeed in terms of kit manufacturing as well we can see Clive Efford’s words being echoed—traditional fans and traditional brands are both being pushed out as the game becomes more and more globalized and thereby more commercial. The tradition of an English brand sponsoring English football was ended with Nike’s acquisition of Umbro.

Although not about kit manufacturers a story on Spanish football from ESPN.com is worth presenting here, as it is related. Sid Lowe wrote a moving piece on the struggles of Spanish second division side Eibar in the face of industrial football. Eibar, hailing from a small town of 27,000 in Northern Spain’s Basque country, are facing an uphill battle for promotion to Spain’s top-flight, La Liga. Strangely, that struggle has nothing to do with results on the field. Against all odds Eibar sit top of the second division poised for promotion despite playing in the division’s smallest ground to the smallest crowds—they average 3,000 a game—with the smallest budget (3.5 million Euros—how many England shirts will that buy? Answer: 32,294. Enough to clothe all of Eibar and then some). What is even more shocking—at least for a Spanish side—is that Eibar stay within that budget, even while pursuing promotion—they are 422,253 Euros in the black. And where is the rub? It is that Eibar must raise 1.7 million Euros by the end of the season in order to achieve promotion, regardless of results on the pitch.

This stems from a law—Real Decreto 1251/1999—which decrees that “every team has to have a capital equal to 25 percent of the average expenses of all the teams in the Second Division, not including the two clubs with the biggest outgoings and the two clubs with the smallest outgoings in the division”. Thus, the team needs to find the 1,724,272 Euros that will raise their value to the 2,146,525 Euro threshold that will allow them to continue playing in the professional divisions. Sid Lowe notes gravely that this “figure [is] set not by their budget or their ability to guarantee survival, but by everyone else’s.”

I certainly hope that Eibar can survive against the odds since grassroots football is what we all grew up on. 1,724,272 Euros isn’t so much, is it? It is only 15,910 Nike England kits. For a bit of perspective, that number is just half the 30,326 population of Wilsmslow, Cheshire where Umbro were founded 100 years ago.

 

The Controversially Priced England Kits That Could Save Eibar (Courtesy of: http://www.footyheadlines.com/2013/09/england-2014-world-cup-home-and-away.html).

England 2014 World Cup Home Kit England 2014 World Cup Away Kit England 2014 World Cup Home Kit (1) England Font